Publisher Adfero using Gorillabox's SNIP IT technology

It's a good week to be launching a UK-focused politics mobile site, given the high level of interest in last night's episode of Question Time.

Publisher Adfero is taking its Politics.co.uk website mobile, using mobile tech firm Gorillabox's SNIP IT platform.

The latter company will manage the site and sell display advertising on it.

"With Gorillabox we can have a high-quality mobile service complete with advertising and totally dynamic content updates which leaves us to concentrate on content creation," says Adfero's consumer news director Nathan Coyne.

Gorillabox says it will be working with multiple mobile advertising agencies to generate ad revenues from the new site.

To see the press release, click here.  

Site: http://m.politics.co.uk