Gorillabox, the mobile service enabler, has joined the IAB.

May 2009 – Gorillabox the mobile enabler for brands such as Three, Bebo and The Met Office is pleased to announce that it has joined the IAB UK.

Describing the membership as a significant step for the company, Gorillabox CEO said;

"This is great news for Gorillabox and great news for the IAB. Gorillabox has broken new ground in mobile with advertising funded video for social networks and mobile networks. We can therefore contribute a great deal to the knowledge base of the IAB and we will also benefit from the range of services the IAB provides in research, networking and promotion of key partners.

Head of Mobile, Jon Mew agreed:

Gorillabox is innovating in mobile video service in the UK and we are delighted they have made the decision to come on board. It will strengthen our membership due to their unique service offering and provide insight and understanding which we cannot get elsewhere. Welcome to Gorillabox!"

Gorillabox is already running services for a range of clients covering social networks, mobile networks and blue-chip government clients. With this pedigree and the capability of mobile video which Gorillabox have developed they offer a unique service in the market at highly competitive rates for partners and clients alike. Specialising in advertising funded services makes Gorillabox a great prospect for the IAB.

"One of the reasons we wanted to come on board with the IAB is that we have an offering which not available anywhere else in the mobile market today. We felt the time was right to start sharing this with the wider industry community. There is huge growth potential in ad-funded mobile services and we plan to be central to that going forwards" Christian Harris, CEO, Gorillabox

About IAB
The Internet Advertising Bureau (IAB) is the trade association for digital advertising. With over 480 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events, we aim to put digital on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice.

(www.iabuk.net)

About Gorillabox
Gorillabox is a fully managed service provider powering mobile services and mobile video for broadcasters, content owners and marketers.

Gorillabox’s core offering is streaming video content to mobile handsets anywhere in Europe and the US on any scale. Around this, Gorillabox also offers search optimisation, advertising, downloads, WAP design and development and consultancy on how to build successful services.